Regal's mystery screening is a better press model

Pat G. has walked into Mystery Monday screenings with nothing but the Regal app. That is not a stunt. That is how a lot of civilians still meet a movie. The industry prefers a campaign, a junket, a spoiler they planted.

When a picture has to work on a Tuesday night with no trailer in your head, you find out what it is. We will keep taking those nights seriously as movie news, not just as a cute chain promotion.