Dynamic pricing turned hotels into airlines

News relating to hotels and bookings used to be a renovation, a celebrity chef, a skyline. The current event is the price that changed while you looked at it. Dynamic pricing, copied from airlines and concert apps, has made the same room a different product at 4 p.m. and 4:07.

Travelers are told this is demand. Sometimes it is. Sometimes it is a screenshot tax. Take one practice from this desk: screenshot the rate, check the total, and do not confuse a points number with a price.